AllTrack has hired Lise Barbanti as VP of Marketing, the company announced August 28. Formerly the CMO of Tunecore, Barbanti has operated in a wide array of industries, spearheading marketing efforts at organizations ranging from global enterprises to groundbreaking small businesses.
“AllTrack’s message and mission are clear. Independent artists, writers, composers and producers are often only partially aware of their rights," said Barbanti in a statement. "They typically don’t know about every financial opportunity available to them, and as a result they’re missing out on certain royalty streams. We hope to educate them and help them solve this dilemma as related to performing rights in a very easy way.”
“Lise has years of experience reaching out to consumers requiring new-era solutions, but who may not know where to start. And, she’s had a great deal of experience working with the very people AllTrack is built to service, independent music creators,” says Hayden Bower, founder and CEO of AllTrack. “We’re thrilled to have someone who truly understands the details of our industry leading our efforts to reach our core users, who have often been overlooked until now.”