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New US PRO AllTrack is now open for business; seeks to attract independent creators

Media and entertainment investor and former SESAC board member Hayden Bower has launched AllTrack, a Beverly Hills, California-based "modernised US-based performing rights organisation (PRO) built to serve independent music creators." AllTrack said the for-profit company is now open for creators and publishers to join in and have their works represented "for the public performance of their songs in over 120 countries across the globe."

The company — which joins a US market that already includes PROs ASCAP, BMI, SESAC and Global Music Rights — said the platform was "designed with the independent artist in mind," and provides a "simple, powerful and transparent hub for managing all aspects of their performance royalties." AllTrack claims that creators are not required to sign up as a publisher to receive their combined writer-publisher shares of performance royalties, and they always retain 100% of their ownership in their songs if they sign to the PRO.

"AllTrack’s all-inclusive operating model provides for an instantaneous application and approval process for artists, writers, composers, producers, and publishers. It enables creators of all types to join for free, register songs, report live performances and begin receiving their global performance royalties," said the company in a statement. AllTrack said it has partnerships with digital distributor CD Baby, talent agencies Paradigm and ICM Partners, and incubator platform GrossLabs.

Bower said he assembled a team of executives coming from organisations such as SESAC, Rumblefish, Tunecore, Songs, Bicycle, and Bug Music. “We carefully assembled a team that is uniquely qualified to understand the challenges that independent creators face today," said Bower, who is also CEO of the new company.

He added, "Digital-era creators have an appetite and need for new and impactful tools and services. Various industry solutions have been developed to enable independent creators to flourish in terms of marketing, access to fans, distribution and certain forms of rights management. Now independent creators also have a forward-thinking, technology-oriented global PRO built specifically to represent their best interests."